‘Likes’ Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

hbswk.hbs.edu – Seventeen years after the dawn of social media marketing, this medium continues to be an intriguing puzzle—a place where brands are investing more time and money, but are still struggling to determin…

Tweeted by @pgalindoasensio https://twitter.com/pgalindoasensio/status/1257085851978383362

source https://hbswk.hbs.edu/item/don-t-express-sympathy-with-a-cheerio-and-other-hard-learned-lessons-of-social-media-marketing