eCom Whaz Up Today: Black Friday Tips and 2018 Deals

Tuesday, November 13, 2018

Black Friday Tips and 2018 Deals

Black Friday Deals Of 2018 should begin with a short history, I wrote this watching The History Channel, about Black Friday:

The first use of the term “Black Friday” was applied not to holiday shopping but to the financial crisis: specifically, the crash of the U.S. gold market on September 24, 1869. Two notoriously ruthless Wall Street financiers, Jay Gould, and Jim Fisk worked together to buy up as much as they could of the nation’s gold, hoping to drive the price sky-high and sell it for astonishing profits. On that Friday in September, the conspiracy finally unraveled, sending the stock market into free-fall and bankrupting everyone from Wall Street barons to farmers

Back in the 1950s, police in the city of Philadelphia used the term to describe the chaos that ensued on the day after Thanksgiving, when hordes of suburban shoppers and tourists flooded into the city in advance of the big Army-Navy football game held on that Saturday every year. Not only would Philly cops not be able to take the day off, but they would have to work extra-long shifts dealing with the additional crowds and traffic. Shoplifters would also take advantage of the bedlam in stores to make off with merchandise, adding to the law enforcement headache

Sometime in the late 1980s, however, retailers found a way to reinvent Black Friday and turn it into something that reflected positively, rather than negatively, on them and their customers. The result was the “red to black” concept of the holiday mentioned earlier and the notion that the day after Thanksgiving marked the occasion when America’s stores finally turned a profit. In fact, stores traditionally see bigger sales on the Saturday before Christmas. It seems to get bigger and earlier every year too.

Since then, the one-day sales bonanza it has morphed into a four-day event and spawned other “retail holidays” such as Small Business Saturday/Sunday and Cyber Monday. Stores started opening earlier and earlier on that Friday, and now the most dedicated shoppers can head out right after their Thanksgiving meal.

2018 Black Friday

BlackFriday.com

This website is good to see all the major deals.

Best Black Friday Deals 2018

Here are best Black Friday deals on Apple

Watch Series 4, iPhone XS, iPhone XS Max, iPhone XR, MacBook Air & Pro, and iPads!

For Gamers

10 of the best-discounted items this Black Friday just for you guys! These are awesome deals that you should not miss out on whether your game on console or PC. Deal #4 isn’t really a black Friday deal – but it is something you should look into if you are a gamer. Don’t forget that Newegg’s sale ends 11/11!!! Get in on those mega savings. Top 10 Deals for Gamers – Black Friday 2018 Guide

Create a budget—and stick to it! Yes, this sounds simple. But Black Friday sales, especially the doorbuster specials available in limited quantities, are designed to get you into a store so that the retailer can sell you something else. And once there, it’s easy to get caught up in the buying excitement.

Decide ahead of time how much you want to spend on your Black Friday shopping spree, and do your best to resist impulse buying, especially if you’re not sure how good a specific deal is. If you find that you’re too free with your charge cards, try buying with cash this year and see whether you have better self-control. But if you are sufficiently disciplined, buy with a credit card that doubles the manufacturer’s warranty and then pay it off before any interest accrues.

Gone are the days when Black Friday simply meant checking the Sunday circulars to see which local retailers had the best deals. Black Friday has morphed into a whole month of deals and savings, and online retailers also regularly update prices throughout the event.

To judge how good the actual sales really are once it’s crunch time, you’ll need to track the deals leading up to Black Friday. The same goes for Cyber Monday, which now stretches into a week of online specials.

Only rookies head out on Black Friday unprepared. Getting ready means studying the ads—in print and online—the weekend before Thanksgiving. And use the link above to sift through the best (and worst) Black Friday deals at retailers such as Best Buy, Costco, Dell, BJ’s, Target, and Walmart.

Cyber Monday is most important to my business Keywebco.

Black Friday shopping and spending of 2017

2017 Holiday sales (Nov. and Dec.) totaled $691.9 billion (up 5.5% from 2016). (Source: NRF)
Black Friday 2017 (Thanksgiving Day plus Black Friday) raked in $7.9 billion in online sales. That’s $5.03 billion spent on Thanksgiving Day and $2.87 billion spent on Black Friday. This spending level is up 17.9% from 2016. (Source: Adobe Analytics)
13 million online transactions were processed on Black Friday 2017 and 12.5 million were processed on Thanksgiving. (Source: Hitwise)
174 million Americans shopped on Black Friday weekend 2017 (Thanksgiving through Cyber Monday) (Source: NRF)
Average per-person spending for Thanksgiving weekend 2017 was $335.47 — and $251 of that was for gifts. Older Millennials (age 25 to 34) spent the most per person ($419.52) (Source: NRF)
Average per-person spending for Thanksgiving weekend 2016 was $289.19 — and $214 of that was for gifts. (Source: NRF)

Black Friday consumer behavior 2017

In 2017, 11% of Black Friday shoppers started shopping before 5 p.m. on Thanksgiving Day. Another 11% began at 6 p.m. And another 25% started at 10 a.m. or later on Black Friday itself. (Source: NRF)
Heading into the 2017 holiday season, 69% of shoppers said they planned to shop on Black Friday, and 49% said they planned to shop on Thanksgiving. (Source: Offers.com)

Black Friday online vs. in stores 2017

During Black Friday weekend 2017, 64 million shopped both online and in stores; 58 million shopped only online and 51 million shopped only in stores. (Source: NRF)
In 2017, Black Friday was the most popular day for in-store shopping (77 million shopped in-store on Black Friday 2017) (Source: NRF).
Heading into the 2017 holiday shopping season, slightly more (44%) consumers said they planned to shop online on Black Friday 2017 than in store (42%). (Source: Offers.com)