What Makes A Good Logo with Tips

http://bit.ly/2JEfSXw Your logo will have a huge impact on the first impression your business is going to make: It will give your customers information about your brand and let them know if it’s right for them. Because your logo is such an essential part of your brand, you want to make sure it’s done well. All your branding materials will have your logo on them. It’ll stare back at your customers from your website, your packaging, and your business cards. Make it count! Great, professional logo design not only has the power to communicate what you stand for. It will also make a good first impression and help you stand out from the competition. 5 PRINCIPLES OF GOOD LOGO DESIGN What makes a good logo? A good logo is instantly recognizable, simple in form, easy to remember, built for longevity, and able to fit different mediums of branding material. SIMPLE In order for a good logo design to take shape, we must take our concepts down to their simplest form. Simplicity is key and allows a logo to be easily recognized. Without simplicity, a logo cannot follow it’s other principles of memorability and versatility. MEMORABLE To build a lasting impression, a logo must be memorable. How else will your client’s customers remember them? The complexity of design serves as a negative in logo design, your logo will have only a few seconds to be absorbed by the average person. Keep it simple. TIMELESS Timeless refers to no particular point in time. Focus on building a strong concept for your logo and keep away from trends. As trends fade away, so will the logo. A timeless logo allows your client to enjoy it’s longevity, allowing your design to stay on board for the long-term. When designing a logo, remember to: • Build a strong concept • Stay away from trends • Design for the long-term VERSATILE Logos are marks and symbols that represent a business. As companies market themselves through various forms and mediums, they apply their logo to business cards, advertisements, folders and many more. When designing a logo, it is important to consider logo size equally on a business card as on a billboard. Can a logo be applied to various forms of size and color? Think about: • Printing in small and large sizes • Can the concept be understood in 1 color • Cost of printing multiple colors Design and present your logo concepts in only black and white, as colors can obscure your client's judgment and take away from the concept. Consider printing the logo in a 1-inch square. Is it visible? Thin lines are likely to fade or disappear when printing in small sizes, think about this when drawing your initial sketches. RELEVANT Does your logo fit the purpose and identity of the company? A logo must portray the company it represents through the use of shape and form. A good rule to follow (not always though) is smooth lines for a youthful company and straight lines for a structured company. It is important to make sure the logo is relevant to the industry your company is in. A technology logo is identifiable based on the symbol and the style of the type treatment. That style will not work for a clothing company or food product. Here are some questions you can ask yourself, to get to the bottom of your brand identity: Why did we start this business? What are the beliefs and values that are important to us as a company? What do we do better than anyone else? What makes us special? If we could describe our brand in three words, what would they be? What are the three words we would want our customers to use to describe us? The best place to steal borrow ideas? Your competition! Check out what’s already out there, what works well with your audience and what you should avoid. While stalking those other businesses, think about what makes them different from you and how you can emphasize these differences in your logo design. Be sure to clearly set yourself apart from your competition. If all the other businesses in your Become a supporter of this podcast: https://anchor.fm/roger-keyserling/support This podcast is sponsored by Anchor and Kristen and Ch(ill) Podcast

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