keywebco.com list of Top Five Books For Business! These are the books that I have found most influential in running and growing my business Keywebco.com. Number 5. "The Art of War" by Sun Tzu. Written in the 6th century BC, Sun Tzu's " The Art of War" is still used as a book of military strategy today. Napoleon, Mae Zedong, General Vo Nguyen Giap and General Douglas MacArthur all claimed to have drawn inspiration from it. And beyond the world of war, business and management gurus have also applied Sun Tzu's ideas to office politics and corporate strategy. Number 4. "Business Adventures" by John Brooks. What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety; these notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened. Note: Bill Gates wrote in his blog, gatesnotes, Gates writes that more than four decades after it was first published, "Business Adventures" remains the best business book he's ever read. Number 3. "The Intelligent Investor" by Benjamin Graham. The greatest investment advisor of the twentieth century, Benjamin Graham, taught and inspired people worldwide. Graham's philosophy of "value investing" - which shields investors from substantial error and teaches them to develop long-term strategies - has made " The Intelligent Investor" the stock market bible ever since its original publication in 1949. Note: Warren Buffett refers to "The Intelligent Investor" as the "best book on investing ever written." Number 2. "The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business" by Clayton M. Christensen. Offering both successes and failures from leading companies as a guide, " The Innovator's Dilemma" gives you a set of rules for capitalizing on the phenomenon of disruptive innovation. Note: Steve Jobs used this book as an explanation for one reason Apple needed to embrace cloud computing and is frequently associated with both Jobs and Jeff Bezos. Number 1. "The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Success" by William N. Thorndike. What makes a successful CEO? Most people call to mind a familiar definition: "a seasoned manager with deep industry expertise." Others might point to the qualities of today's so-called celebrity CEOs - charisma, virtuoso communication skills, and a confident management style. But what really matters when you run an organization? What is the hallmark of exceptional CEO performance? Quite simply, it is the returns for the shareholders of that company over the long term. Note: "The Outsiders" was #1 on Warren Buffett's recommended reading list in the Berkshire Hathaway Annual Shareholder Letter (2012). --- Support this podcast: https://anchor.fm/roger-keyserling/support
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