Website Helpful Tips

Design and Build the Website Basics: 1. Select or create the theme which represents the look and feel of your entire website. It is important to make a theme because this will make your website cohesive and tie all of the web pages together. The benefit of using a Content Management System is that it has predetermined themes that you can choose from and customize. 2. Add pictures and graphics for visual appeal. Caution: Don’t go overboard because that can slow down the navigation on the website. 3. Use add‐ons (sometimes referred to as widgets) to add capabilities to your website like calendars, surveys, links to social media sites, a shopping cart, etc. Keep These Tips In Mind Easy-to-find contact information You wouldn't want to lose a customer to a competitor just because you made it difficult for them to get in touch with you. Not every online visitor has the patience to click through every page on your website to find the contact information Choose simple, sensible Web address and email to match Don't make things complicated. Your domain name is like your brand. It should be easy for a user to type it into a Web browser or an e-mail address A visible call to action Tell the online visitors literally what you want them to do with clear tones of commend. For instance, you may want them to call you now for a free quote, or sign up to your exclusively online coupons, or add products to the online shopping cart, etc. Call attention to your suggestion using special buttons or highlighting the text, for example, helps to get the attention too. We Use Strikingly Websites which is free and you will need to get an account with them. Practice by setting up a personal website, often just your name (first-last) Do not make your business website, I will not have access to it! When in Zoom Only I would If You Do! I set up and transfer your business website from my system when completed. Hint: Set it up with the same email and you wish to use for your website HOMEPAGE This is the page most people will see first, and as such, it should tell everyone who you are and what your company does. The content on your homepage should be intriguing enough to capture the attention of your visitors within seconds. Your homepage needs to be well-designed, load fast and look professional. There are studies that show that you have 0.05 seconds to convince people to stay on your website. What to include: A short description of who you are and what you do, a brief explanation of your services and products, and perhaps some bullet points on how you can help your potential customer or client. ABOUT People do business with other people, and visitors want to learn a bit more about who the people are behind the company. The about page is often one of the most visited pages on any website. This page should give a brief summary of who you are, your company history and what isolates you from the competition. What to include: A summary of your company, whom it employs (with biographies and pictures of the staff, or just yourself if you are a sole proprietor), any special achievements you received, and the ways you differ from others that provide the same product or service. SERVICES (IF YOU OFFER SERVICES) Here you can list details about the services you provide. Begin the page with a summary of your services prior to outlining them. If your services are vast and their descriptions are quite extensive, consider dividing them into sections, as well as adding a link to a landing page, where readers can learn more about a particular service. What to include: A synopsis of services presented, bullet points of services with short explanations, links to learn more about specialized services (if you desire), the advantages of using your services, and how they differ from the services your competition offers. PRODUCTS (IF YOU OFFER PRODUCTS) This is your chance to offer details about the products you sell. Begin the page with a short --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://ift.tt/2OLPH5b Support this podcast: https://anchor.fm/roger-keyserling/support

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