Big Platforms “Flip Products” Small Business Websites Matter and Offer More!

Saying small businesses are capable of offering more than the big giant platforms is true in many respects.

First

When looking for products in most the large platform search engines, you are provided with an item that is in your price range that’s the newest and best and promoted by them. This is neither good or bad however you really don’t get to see what’s available.

Second

The overhead costs and requirements put on sellers by the platforms is oppressive both financially and makes it difficult to provide new products.

Third

Those same micromanagement rules control everything. So much so that to comply we are not even able to provide all products to our consumers.

Fourth

This is the big one! As a business on your own platform, it is much more difficult to sell items or get traffic however you have hundreds of more tools available to you and the ability to share things within your site and listings far beyond any of the big platforms.

Website Tips

Here are the 10 most important things these experts say customers want to know and find on your website.

How your business is unique Answer the question “Who are you?” as interestingly and compellingly (and honestly) as possible. This includes writing management bios that mention your expertise, years of experience and any unique attributes or details that may set you apart from others.
A clear sense of what your company offers It’s incredible how many sites you visit and you’re not sure what the company offers, Make it a priority on your home page to provide at least general information about your products and/or services, with links to specifics on a Products page.
Contact information, including a phone number and physical location This, may seem like a no-brainer, but many companies are purposely vague about their location. Some prefer to do all of their business online and see no need to publish an address or phone number. Others are home-based or they worry that giving a street address or hometown will somehow hinder them. This is a must, and it’s one small way of building credibility and trust with the consumer. A phone number, a street address and even pictures go a long way toward building credibility. Showing a physical location, even one that no one will ever visit, comforts a customer that your business is real and legitimate. Provide a phone number that maps to that location, rather than just an 800 number.
Third-party validation This means customer testimonials, client lists, case studies, awards and recognition you’ve received, positive news clippings and the like. Potential customers indeed want to know who you do business with, and what current customers have to say about their experiences. Such items forge the underpinnings of trust.
Client lists are especially important if your customers are businesses. If you’ve got some big-name customers, people like to see that, But make sure you get approval from those you list as clients.
Secure Socket Layer (SSL) SSL is an encryption system that helps protect the privacy of data exchanged between a customer and a website. If you have an e-commerce site that Become a supporter of this podcast: https://anchor.fm/roger-keyserling/support https://flipboard.com/

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Sunday, January 27, 2019