OMG It Gets Complicated Working Online

Below are a list of things to think about and it get complicated working online due to the vast amount of issues and things to consider.

This should help give you some points to focus on that are important and come up most often.

Finding the right products to sell

Shopping cart platforms like Shopify have eliminated many barriers of entry. Anyone can launch an online store within days and start selling all sorts of products.

Amazon is taking over the eCommerce world with their massive online product catalog. Their marketplace and fulfillment services have enabled sellers from all over the world to easily reach paying customers.

Let’s not forget about eBay! They’ve simplified product search to show only a few results. The results of this are in the eBay Catalog goes to Box Stores and Chinese manufacturers within a couple of clicks for most new items. And since only a few show your sales chances are less, big time! Used and Vintage or if possible your own brand is needed to go big time now. If you have good repeat customers focus on those items too.

All of this has made it very difficult for retailers to source unique products unless you they decide to manufacture your own.

I found I needed to rethink how products are sold and add many more options.

Choosing the right technology & partners

Some online retailers may face growth challenges because their technology is limiting them or they’ve hired the wrong partners/agencies to help them manage their projects.

Retailers wanting to achieve growth must be built on a good technical foundation. They must choose the right shopping cart solution, inventory management software, email software, CRM systems, analytics and so much more

Generating targeted traffic

Digital marketing channels are evolving. Retailers can no longer rely on one type of channel to drive traffic to their online store.

Attracting the perfect customer

Lots have changed including the way they consume content and communicate online. They get easily distracted by technology and social media.

Retailers must figure out where their audience is and how to attract them efficiently without killing their marketing budget.

Online shoppers don’t shop the same way as they used to back in the day. They use Amazon to search for products (not just Google). They ask for recommendations on Social Media. They use their smartphones to read product reviews while in-store and pay for purchases using all sorts of payment methods.

Competitor Analysis

“You can’t look at the competition and say you’re going to do it better. You have to look at the competition and say you’re going to do it differently.” – Steve Jobs

In this competitive world, there will be too many competitors who w Become a supporter of this podcast: https://anchor.fm/roger-keyserling/support https://flipboard.com/

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Wednesday, January 23, 2019