Today’s consumers are accessing your website from their desktops and laptops, and also from their smartphones and tablets.
Even if you’re using a WordPress.com, investing the few dollars a month in a web host and domain name tells visitors you’re serious about your company-and makes you more trustworthy.
Make sure visitors can get in touch with you quickly and conveniently.
Through images, succinct descriptions or both, visitors to your site should be able to figure out right away what your company does.
Highlight Your USP. Your unique selling point lets visitors know why they should stick around and do business with you, instead of clicking back to the search results.
You can learn more about what’s working and what isn’t on your website and get more testimonials-by having a feedback form for visitors.
Your website content should focus on how you can benefit your customers, instead of how awesome you are.
Keeping your site updated makes both visitors and search engines happy.
Natural SEO strategies are essential in getting new visitors to your website.
You don’t have to share your favorite colors or foods, but including the names and bios of business owners and staff on your website gives things a personal touch.
The more steps customers have to go through to buy something from your website, the more often they’ll abandon their carts.
Place social sharing buttons prominently on your website for increased reach.
These things are unnecessary, annoying to most visitors and slow down your loading time.
Break things up naturally and use smart navigation to help visitors find what they need.
Communicate Events Quickly withWebSocketsHTML was built to create static webpages; most “Dynamic” websites are just constantly pinging their servers and refreshing the screen.
WebSockets create a full, two-way communication channel over TCP/IP, which allows your browser to communicate with massively reduced latency – so quickly that you can easily play RTS games that hold the same data server-side, for example, without needing to abuse Flash to do it.
Drag and Drop Files Into the Browser Window toUploadThere’s no need to get all caught up in those infernal file choosers when uploading anymore – with modern web standards, you can choose areas of your site to function as “Drag-n-drop boxes.” Just be certain that you clearly label them and tell the user why they might want to upload and what you’re going to do with the file.
Render 3D In-browser with the advent of WebGL, the stepchild of OpenGL, many modern browsers –notably FireFox and Chrome – can allow webpages to render 3D graphics without needing a special plugin to do so.
Run Web Apps Even When There are No web browsers nowadays are trained to cache just about everything – including, among other things, web apps in their entirety.
You can have a website that, even if the computer isn’t online, can be pulled out of the cache so completely that, for example, Gmail or the Kindle Cloud Reader can be used for everything that doesn’t involve sending or retrieving new information.
Video Conferencing Yes, your webpage can be set up to access a user’s webcam – with their permission, naturally – and with the new WebRTCAPI, can host a video conference between different web browsers without any plug-ins necessary.
Assign Web Apps as Default Applications Your end-user has to choose to do this, you can’t make the decision for them – but if, for example, you have a web app that does word processing, you can offer the end user the choice to have their computer treat your web app as the default word processing functionality on that machine.
Run Code In-browser with Google’s Native Client, a web page can run code written in languages like C++. It’s run in a sandbox for obvious reasons, but it runs at near-native speeds, allowing for some extraordinary in-browser games and other applications.
Generate Pop-Up NotificationsRemember back in the day when you use to need a separate calendar program to remind you when things needed doing? No longer – nowadays, you can program a webpage to pop up a notification on a given schedule or in response to specific events.
Find Your End UserAgain, with their permission, it’s now easy to have a website that can query a device’s GPS – or ping local wireless networks or, in a pinch, your ISP location – to figure out roughly where in the world your end user is.
The functionality that web browsers are gaining as particular as mobile browsers and the app environment continue to co-evolve – are absolutely amazing.
That’s why I’ve compiled this massive list of 101content marketing ideas you can use to keep your website and/or blog running.
Without further ado, here are content ideas for your website or blog:.
Buying guides have a handful of advantages as a content type, and they come in a variety of different forms.
Opinion pieces are some of the most open-endpieces of content you can produce.
With templates, your job is to provide a basic outline or representative set of content that users can then leverage for their own purposes.
It’s hard to take sketches or illustrations and make them standalone pieces of content in their own right, but they serve as excellent ways to complement a piece that already exists.
Photography is another visual medium you can use to gain visibility for your content marketing campaign, and there are a few different ways to harness its potential.
Remember, your goal in content marketing is to give your users something valuable, so make sure the potential customers can walk away from your demo videos with some new information ora fun experience-even if they don’t end up buying from you.
If your business hosts regular events, or if you plan on attending events in the future, hosting an updating calendar on your site is a great way to generate more content and keep your users informed.
Doing so will build your reputation, and provide you with easy material for ongoing content work.
You can ask them directly what types of content and topics they’d like to see in the future, and they’ll probably tell you.
Done in an audio format, it’s typical for brands and hosts to produce content on a weekly, or at least a predictably regular basis.
Case studies can sometimes border on that line between content marketing and advertising, so if you want to use them as strong features for your content campaign, make sure they’re focused on practical takeaways for your users.
Storytelling has become a buzzword in the content marketing community, but that doesn’t mean it’s any less effective as a device to appeal to customers.
One of the most powerful forms of content you can make is the presentation of original research; you can guarantee nobody else has done it before, and you’ll present valuable information that your audience wants to see.
No matter how good your content marketing strategy is, there are probably dozens of authors and influencers doing a better job than you are.
You could reveal that the majority of products are actually assembled from components manufactured off-site, or you could explain that most content marketers are flying by the seats of their pants, building a strategy as they go rather than knowing exactly what they’re doing from the beginning.
Audiobooks are a straightforward concept, and in most cases are just a way to transform the medium of an existing book; for example, once you’ve created your eBook and started distributing it, you can record a member of your team reading the book aloud and use that audio file as an additional piece of content to offer your readers.
Even if your contests are primarily occurring on social media, it’s a good idea to write up a content post about your contest, going over the full rules and what users can expect, as well as cleaning up any potential points of misunderstanding and explaining your motivation for hosting the contest in the first place.
Webinars are an entire content medium, so you can use them however you want, but most webinars are used as teaching tools.
Help content deviates a bit from the norm of“Traditional” content marketing, in that it helps users who have already become customers navigate your products and services.
If you sell time management software as a service, your traditional content strategy might focus on productivity tips and helping workers improve their efficiency, but your help content might help users understand how to better use your platform.
A frequently asked questions section of your website can also serve as an excellent opportunity for content development.
Your ability to make an awards content post depends on your current level of authority.
Original content is important, and you should be creating new content regularly, but occasionally, it’s both permissible and beneficial to look back and recap some of the work you’ve already done.
It’s easy to forget that there’s a physical side to content marketing in addition to a digital one.
To some, newsletters are a basic component of a content marketing strategy, but they’re also a critical opportunity to get new content to your subscribers and followers.
Generally, you’ll use newsletters to distribute your top posts of the week or provide exclusive content to your subscribers to reward them for subscribing.
How To Get More Traffic To Your Website – How To Promote Your Website And Increase Traffic!
Here we list the most important and must-have pages your small business company website should have.
When it comes to content creation for a newly created website, every business is unique and needs something different, However, visitors to your website have set expectations of your website, what information they expect to find on it and where on your website they expect to find it.
On the “About” page, should I talk about myself or the company?
When it comes to creating pages for your website there is a set of web pages that are standard or general which all small business websites should have.
Here below is a list of the most common pages that every website should have, and the type of information these pages should feature and include.
Keywebco makes websites. If you need to create a website, we guide you step-by-step through the process of creating a small business website.
This is the page most people will see first, and as such, it should tell everyone who you are and what your company does.
There are studies that show that you have 0.05seconds to convince people to stay on your website.
The about page is often one of the most visited pages on any website.
This page should give a brief summary of who you are, your company history and what isolates you from the competition.
Begin the page with a summary of your services prior to outlining them.
If your services are vast and their descriptions are quite extensive, consider dividing them into sections, as well as adding a link to a landing page, where readers can learn more about a particular service.
Begin the page with a short summary of your products before listing them.
If you sell multiple products and have extensive information on each product, consider dividing them into categories and adding a link to their product pages.
An outline of products available, short descriptions of each product, links to product pages that contain more information, what the customer can expect by purchasing those products, and why customers should buy those products from you, rather than your competition.
The FAQ page is your space to answer the most frequent questions you are asked.
The frequently asked questions page will tell everyone – on one page – what they need to know.
The most common questions you are most frequently asked should be on this page.
Your contact page shows potential customers all the ways they can get in touch with you.
It is also important to have your phone number, email address and physical mailing address on the footer throughout all of your website pages, where possible.
This isn’t a page per se, as a blog is the sum of all blog posts.
A blog is a website, or a section of a website, made up of topically related blog posts.
If you have a small business website without a blog then you are seriously missing out! Think of your blog as your greatest and most affordable marketing tool.
First and foremost you need to do a bit of strategy work, you need to know why you are starting a blog and who you are blogging for, your target audience.
On this page, let the site visitor know how any personal information and data collected will be used, and whether or not it will be shared with third parties.
This is a page the outlines the “Rules” a visitor to your site must agree to abide by in order to use your website.
You want to include the rules and guidelines and how your website functions.
HTML sitemaps are made for your “Human” visitors A sitemap page is a non-fancy index page that lists all the web pages you have on your website.
Your sitemap page should include links to all of your web page, your pages, and blog posts.
Your sitemap page should be located in the footer throughout all of your website pages, where possible.
A page not found the page is a page your visitors get directed to when a webpage no longer exists, have moved or has expired.
Tell visitors clearly that the page they’re looking for cannot be found.
Your page not found page should include a link back to your homepage, you could also include a search form.
What type of pages do you have on your small biz website, and what type of pages do you think everyone small business website owner should include on their website? Have we missed something? We would love to hear your opinion, let us know in the comments section here below.
This is just a small taste of the things you can do with a website.
It’s a great time to be a web designer, especially if your client happens to be creative and willing to take a risk or two.
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